Zero-shot demand forecasting across 30+ markets
The problem
Enter 30+ emerging markets with sparse or absent sales history, 25,000+ SKUs and heavy seasonality. The old approach retrained per series and broke on new products; planners fell back on manual adjustment, inflating safety stock and tying up working capital.
My role & decisions
I built the forecasting & decision-intelligence function from scratch — no inherited team or stack — and owned the architecture and model strategy. I chose a zero-shot, cross-learning model over per-SKU training so new items were forecastable on day one, and pushed to fold external signals (weather, promotions, events) into the feature store. I hired and led the 30-person org and governed EY, Deloitte and BCG delivery; full P&L accountability.
Architecture
MLflow + drift monitoring close the loop back into retraining.
Stack
Measured outcome
Honest framing: I owned the architecture and the model decision; the revenue and stockout figures were a team outcome delivered across 90+ markets.